10 Email Marketing Blogs Every Marketer Should Follow in 2023

As an email marketer, it’s important to keep your blades sharpened - sounds violent doesn’t it? Competition is violent in its own way and you need to be on point in order to be an effective and excellent email marketer. Therefore, you have to read! 

More specifically, you need to follow email marketing blogs for the following reasons:

• Industry news and best practices 

• New technological trends

• Tools and tips

• Email marketing hacks and how-to's 

Just like your prospects need content to educate themselves, so do you! Before you craft your email marketing strategy, during it, and after it, keep up with the latest and greatest in the industry. 

However, what makes an email marketing blog better than another? There are a couple of factors that you should consider. For example, 

• Readability 

• Sources

• Categories 

• Engaging language 

• New information

You don’t want to follow blogs that keep saying the same thing over and over again or give obvious information that even amateurs would be aware of. 

Therefore, we have put together a list of blogs that can really enhance your email marketing know-how. 

Here is a list of blogs that you need to follow. 

1. HubSpot

Though we haven’t listed these blogs in any particular order, Hubspot is definitely our favorite. The blog is very action-oriented with no fluff and clear-cut tips and tricks on how to make your emails effective. You are bound to learn a lot from this blog - though it has everything about digital marketing, email marketing is also vastly covered. 

For example, you can check out this recent Ultimate Guide to Email Marketing. It covers everything from building an email list to segmentation and more! 

2. MailChimp

It might seem a little expected that we should mention the MailChimp blog next. Hubspot and MailChimp are both very popular platforms, and they also have highly informative blogs. The blog is broken down into categories and contains content from experts who can give you insights based on experience. 

The blog also features amazing case studies highlighting  how different strategists have helped email marketers score big. Check out this case study for more. 

3. AeroLeads

Need to find email addresses or phone numbers of business contacts? AeroLeads saves the day when it comes to that and is immensely popular amongst businesses globally. 

Whether it is LinkedIn or another platform, AeroLeads helps you find those prospects. Start by using Pribox to warm up your email domain, then gather contact details of prospects with AeroLeads, and start shooting out those messages! 

The AeroLeads blog gives you everything from email marketing hacks to email campaign strategies - you will definitely learn a lot here. 

4. ActiveCampaign

If you have heard of Hubspot and MailChimp, you have probably also heard of Active Campaign. Being one of the best email marketing platforms available, ActiveCampaign has a sufficient market share with 145,000 clients reported in 2021. 

Obviously, the platform reels in clients with great content and their blog deserves some credit for that. They have everything from free guides to posts about growth and specifics on email marketing. 

You need to follow the ActiveCampaign blog to educate yourself on email marketing strategy and more. 

5. MailBakery

MailBakery sounds like a tasty name, right? It has a very intriguing blog too that is full of plenty of flavors and delightful content. You can find content on how to best design emails, email marketing strategy, and much more! 

It also gives coding tips and excellent copywriting examples - everything you need to write compelling and persuasive emails. 

 Here is a blog about how to design emails based on your audience. 

6. MarketingProfs

Not everyone likes the written word, some prefer to watch rather than read. That’s why MarketProfs has a blog and a content section that includes blogs, webinars, videos, infographics, and more. 

You can learn a lot about creating email lists, email campaigns, and advanced aspects of email marketing. MarketingProfs may not be the most popular blog, but then it’s not a popularity contest when it comes to learning. The blog also gives you tons of statistics that you can use in your emails. 

Do follow it! 

7. MailJet

Life is not a bed of roses… and neither is email marketing, to be honest. There are always negative aspects involved. However, the negative and bad are great learning resources and that’s what MailJet specialize in. They also highlight negative examples and show what DOES NOT work and why while also discussing stronger examples and telling readers what they should do. 

While also focusing on B2C email marketing, there is also plenty of material highlighting what to do in the B2B sphere as well. The art of emailing a business and emailing a consumer is very different - and MailJet can help you in both realms. 

8. Litmus 

Litmus covers just about everything you need to know about email marketing and email campaigns. The blog is very easy to read and easy to navigate and you can easily search for the information you need without hassle. 

The blog isn’t focused on selling products or services from Litmus but is genuinely educational. Here is a fun blog about adding animated GIFs in your email as an example of the great stuff they cover. 

9. Klaviyo 

If you are tired of the traditional, move on to the unconventional - Klaviyo has all of that and more. The categories include email marketing, SMS marketing, and more and key industry leaders have also contributed their thoughts to articles to help establish points where needed. 

The articles are highly creative such as this particular post: Create birthday emails for subscribers.

10. Pribox

Though we usually don’t mention ourselves very fervently, we do believe our blog has a lot to say about email marketing and specifically email deliverability. However, we don’t stop at any one particular topic. We go on to talk about everything from newsletters to email marketing strategy and the best email timings. 

Following our blog is worthwhile and we strive to keep making it better and more informative. 

Become a regular reader of all of these email marketing havens and you are fit to be a pro!