B2B prospecting for 2022: 3 Aspects That Work Like a Charm
B2B prospecting for 2022: 3 Aspects That Work Like a Charm
14 July 2022
When it comes to B2B prospecting, there are a lot of things you need to do right. And getting your prospecting wrong can be disastrous for your business. It can slow down your sales cycle and prevent you from closing sales or, even worse: cause you to lose customers altogether.
In this blog, we will go over 3 aspects of b2b prospecting that will help ensure that your marketing efforts are successful: email marketing, Linkedin outreach, and Facebook/Linkedin groups. Let's get started!
What is B2B prospecting?
Prospecting for new business is the process of finding leads for your business. This can be done by cold calling, emailing, or arranging face-to-face meetings with potential customers. The goal of B2B prospecting is to reach out to people who already have a need for your products or services and make them aware of your brand and offerings in an effort to gain their trust and ultimately make a sale.
3 Aspects of B2B prospecting
Before you begin any form of B2B prospecting, it's important that you are clear on what exactly it is that you want from the process. So, try keeping a track of your activities for smooth task management. Here, we have outlined 3 aspects of B2B prospecting that work like a charm in growing your business: email marketing, LinkedIn outreach, and Facebook/LinkedIn groups.
Let’s go over each aspect in detail.
1. Email marketing
Email marketing is an essential part of the prospecting process. When you’re just getting started with your business and need to find new customers, email marketing can be your best friend. It helps you connect with people who have already expressed interest in what you’re offering. And because it’s so easy to use—just send a message and see who replies—you can focus on the important things like building relationships, not endless prospecting.
You can use email marketing to build relationships with customers, get feedback from them and even get referrals. In fact, there are many ways that you can leverage this powerful tool for your B2B prospecting efforts.
So how do you use email marketing for B2B prospecting? Here are some ideas:
Build a list of people who have expressed interest in your product or service (through a webinar or survey).
Send them regular updates about what’s new at your company or industry-related content they might find interesting.
When there’s an event coming up that could be relevant to your audience (like an upcoming conference), let them know about it!
Share blog posts that address common questions or concerns that prospects have about your business.
Send emails with useful resources, like infographics, case studies, and more.
Use email to introduce your sales team to new prospects by introducing them as part of the sales process (e.g., "I'm [salesperson's name], and I'd love to answer any questions you may have about our product.")
2. Linkedin outreach
Linkedin is a gold mine for b2b prospecting. The key to making the most of it is understanding how to use LinkedIn outreach for b2b prospecting. LinkedIn outreach is a great way to reach out to people and build relationships with them to find leads for your business.
LinkedIn allows you to connect with people who work at companies that you want to partner with or sell to. You can use this tool to see which companies are most likely to buy from you and then reach out directly through LinkedIn's messaging system.
Here are some ways you can use LinkedIn outreach to find and connect with b2b prospects:
1) Create a list of prospects.
2) Use a LinkedIn search to find people who match your target demographic and job title (or just look for people in your industry who have their titles in their profiles).
3) Connect with them! You can do this by clicking on their profile, which will take you to their connection page, or by sending them a connection request. If they accept your request, it'll appear "accepted" under their name.
4) When you're sending out messages, ensure that your message has value for them—don't just send them an unsolicited sales pitch! Instead, try sending an article related to your industry (and ask if they'd be interested in reading it). You can also ask if there's anything specific that they'd like help with related to [industry].
If you're looking for a way to improve your b2b prospecting, using linkedojet is a great way to get started.
Linkedojet helps you discover new potential clients on your LinkedIn account & qualify them as Leads. You can use the automated system to find prospects who are most likely to want to meet with you, then reach out and set up a meeting.
You'll be able to contact leads directly and learn more about their interests, needs, and goals. It’s a great way to build relationships that can lead to sales!
3. Facebook/Linkedin groups
Facebook and LinkedIn groups are great places to find prospects, share information, network, and engage with potential clients and customers.
Facebook groups are a great source of intel on your target industries. These groups allow you to join in conversations that are happening right now in those industries. You can use these groups as a sounding board for ideas about the industry or simply see what issues people are most concerned about regarding purchasing decisions.
LinkedIn is also another good place for making connections with professionals who can help you reach out to companies within their network, giving them an introduction, so you don’t have to go cold calling or emailing someone out of the blue asking for an intro.
For example, Co-Marketing Network and Co-Marketing Community are two private groups where business owners interact with each other and help leverage growth via content marketing. You must join these groups if you’re looking to up-level your B2B prospecting game.
Another great source to grow your business and find more qualified leads is to use Outbound.
Outbound is an easy-to-use sales automation tool that helps you find the perfect accounts, connect with decision-makers, and automate your outreach.
With Outbound, you can:
* Find the best accounts that match your target audience
* Automatically schedule outreach emails to your prospects and customers
* Schedule follow-up emails for each prospect or customer
* Get real-time analytics on who's opening your emails, who's clicking through, and who's engaging with your content To make your life easier, they release a pack of Free Tools on their website, including Free Contact Data! Check it out here!
Now that you know the three aspects of b2b prospecting, it's time to move forward with a plan. Remember: your approach to prospecting is just as important as the content of your message. Prospecting is not a one-size-fits-all activity but rather an ongoing process that requires ongoing effort and attention from everyone involved. It’s important to remember that when you’re building out your strategy for b2b sales prospecting, so don't forget about these key components!