Unlocking the Potential of Email Marketing for Real Estate Investors

In the wake of property price hikes, more people are looking for profitable avenues of income now than ever before. It's become crystal clear that the real estate business is no joke. From generic online guides to books written by self proclaimed gurus, there's hordes of information on how to crack your way into the real estate industry.

Dedicated investors know that the property business requires just as much marketing strategy as any other. And among the many ways of selling hot new listings, real estate marketing emails take the cake.

Why successful real estate investors swear by email marketing

Experts vouch that a thoughtfully curated email marketing campaign drives high ROI, but that's just the tip of the iceberg. There's plenty more to look forward to.

That said, top email marketing campaigns demand a hefty dash of creativity and effort. Before you're able to convert potential clients, expect a few bumps in the road.

To truly turn your email campaigns into the golden goose, you should understand the dos and don'ts of real estate investor marketing. More importantly, real estate investors must know WHY and HOW email marketing can be their ticket to a sustainable empire.

Cheap. Cheap. Cheap.

Whoever coined the phrase 'the best things in life are always free' was on to something. Email marketing for real estate investors can be virtually free, especially when you're just starting out. Various platforms offer free versions with limited capacity that work perfectly fine for newbies.

If you want to go big, money will eventually, enter the chat. The good news is, affordable paid email marketing platforms are pretty decent. Naturally, expensive options offer a lot more. In both cases, you'll find that investing in email marketing, if executed correctly, will generate enough profits to cover costs.

Seamless personalization

A boring email marketing message will send your target audience running for the hills. On the other hand, a soulful welcome email with an alluring subject line and tempting call to action is bound to yield amazing results.

The right marketing tools and engaging email templates are a foolproof combination. To hit the jackpot, ensure that your message addresses the specific pain points of every client. Use filters to view what type of homes potential buyers are interested in, and move forward with tailored communications.

E for easy

Email marketing for real estate agents and investors can be easy. There's a long list of flexible tools out there to remove the hassle from the email process. Especially when compared to direct mail, contacting new leads and past clients is a walk in the park.

Rest assured, you don't need to be a digital marketing expert. The best email marketing tools do the hard work on your behalf. Most are easy to use, come with a user-friendly interface and offer great features that speed up the sales conversion cycle.

Make lasting first impressions

Real estate investing is all about the big bucks. Naturally, you want a new lead to take you seriously and there's no better way to achieve that than by sending an email. Professional communications are best delivered via electronic mail. This is because real estate clients have a high chance of actually considering your pitch when they perceive it to be legit and formal.

Also, consistent email threads show you're dedicated, and hence, also worthy of trust. For instance, real estate email marketing can include a monthly newsletter to remind recipients about the latest open house. You can top it off with follow up emails that talk about the benefits of choosing particular listings.

Sit back and automate

Gone are the days when real estate investing marketing relied on manual delivery of communications. Thanks to the 21st century, you can automate your email marketing efforts and nurture leads on autopilot.

Nifty email automation features allow users to schedule email campaigns and cut much of the grunt work out. In fact, top-tier email marketing software even comes up with creative subject lines.

Also read: The Best Ways to Generate an Email List B2B

Winning tips for a killer email marketing campaign

Wondering how to create a successful email marketing campaign that rakes in massive sales? The real estate market might be saturated, but your business can still get noticed, given you follow a few important tips.

• Start blogging

So you know a lot about real estate. Why not share your expertise through a blog? Property buyers are always scouring the internet for maximum information before making a down payment on a house or commercial unit. Verily, your website should be where they go to get the right answers.

Talk about anything and everything that resolves a pain point. For instance, you can discuss the pros and cons of going through a real estate agent vs DIY-ing a property purchase. Engaging blog posts drive more traffic that can be later converted into email subscribers. When viewers sign up for your newsletter, both open and click-through rates increase.

Pro tip: Share every blog post to your Facebook page and consider running social media ads.

• Follow up

to put it bluntly, follow up as if your life depends on it. After you've sent welcome emails to your buyer leads, that's when the real work begins. The success of an email campaign is determined by the quality and consistency of your messages.

As a real estate investor, you already have plenty on your plate but with the right email marketing software, follow-up emails don't have to be hard. For instance, you can schedule the second follow-up inquiring about the recent listings a client viewed on your website. Similarly, the third follow-up can focus on exciting offers to compel leads further into the sales funnel.

• Remember past clients

Those who have been in the real estate game for long enough know that past clients are a melting pot of gold. Not to mention, people you've already worked with are easier to close. You don't need to introduce yourself or build credibility from scratch.

All of that is already out of the way. You just need to check up on clients, tactfully ask if they're on the market for a new house, and sneak in some good old charm.

• Use personal connections

Whether you've just started your journey or are a seasoned real estate investor, always utilize personal connections for lead generation. Ask your friends and family members to put in a good word for you in their social circles - first-hand references are essential to building a strong image in the local market.

The more credible your name is, the more clients you'll get. Once you've gotten the contact details of a prospect, take the conversation to an email platform of your liking and gradually build rapport.

• Master the newsletter

The newsletter can be your way in, even with clients who are tough cookies to crack. The only catch? You must deliver real value through your digital brochure. Don't shy away from adding pictures and videos - in fact, take it up a notch with a video house tour.

Also, send lists of recently sold and updated listings so clients know which properties are off the market. Highlight popular attractions near available homes and share impressive renovation work (before and after images).

In addition to this, include links to your website's landing page, Google Maps office location, and social media pages. Plug in a CTA at the end encouraging readers to contact you at their ease.

Get inspired: 4 email template examples to get you started

• Open house email

Subject line: Everyone has their eye on this listing

Hey (Lead name),

You recently viewed some properties in (add area) on my website. I'm hosting an open house at a (new location) on (add date and time) and would love it if you stopped by. The listing can be your dream home but it won't be available for too long.

If you're interested, just let me know and come check out one of the best properties of this season.

Snacks are not the house.

Look forward to seeing you there!

Regards,

(Your name)

• Follow up email

Subject line: Thanks for dropping by

Hey (Lead name),

It was delightful chatting with you during the open house at (address). I hope you liked your tour of the house, if there are any questions, I'd be happy to answer them.

The neighborhood has a lot to offer (security status, attractions, school district, amenities, parks and more) and homes are quickly going off the market. As the local community's no. 1 trusted realtor, I have a few other properties I think you'll really like. If you're interested, please let me know and we'll schedule a private tour whenever you're available.

Regards,

(Your name)

• Post Sale Email

Subject line: Nothing sweeter than home

Hey (Lead name),

How are you finding your new home? I hope everything went smoothly and you've settled in. It's been some time since we last talked and I was wondering if you'd like to know some nifty home improvement tips to increase your property's value.

(Add link(s) to home improvement and house warming blog)

It's you who makes the house a home but that doesn't mean you're on your own. I'm well acquainted within the area and can connect you with highly-rated handymen. I only recommend the best.

Have a great day!

Regards,

(Your name)

Bottom Line

Real estate email marketing gives your business a boost and helps keep it sustainable. There are a lot of ways professionals can make their message stand out and maintain client relationships. That too, without putting in any unnecessary elbow grease. Email automation is one of them but it's only one part of the bigger picture.

Seasoned pros use reliable warm-up tools to engage their email account networks. With GoCustomer, you can improve deliverability, bypass spam filters, and track results to stay on top.